The Cathlons.

We created a new format for the Decathlon brand that increased sales.

Challenge.

The international chain of sports stores, Decathlon, was looking for a clear, coherent image that would help it stay in the minds of Polish customers for good. So how to breathe the Polish spirit into the brand and at the same time encourage Poles to play sports?

Cathlons_Case_01
Cathlons_Case_02

Solution.

We have created The Cathlons - a nice team of "everyday athletes", ordinary people for whom sport is above all a source of fun. Scenes from their sports achievements with music from "The Journey of Mr. Kleks" - classics of Polish cinema for children, turned out to be a bull's eye. Our format built a new image of the Decathlon brand on television, on the Internet, social media (planning and purchase - K2 Media) and outdoors, and our consistent and long-term communication made Poles love it sincerely.

Cathlons_Case_03
Cathlons_Case_04

The results.

Using Lowe Media's econometric analysis, The Cathlons was 169% more effective in generating in-store transactions than previous TV campaigns.

Cathlons_Case_05

Business Unit:

K2 Create, Fabrity

Customer:

Decathlon

Industry:

Retail

Services:

Integrated Campaigns Design Production & Motion Client Strategy

Contact

Customers

newsbusiness@k2.pl

K2 Precise

Olga Zadroga

+48 605 102 016 olga.zadroga@k2precise.pl

K2 agency

Agata Klusek

+48 663 231 130 agata.klusek@k2.pl

K2Bots.Al

Łukasz Lewandowski

+48 605 103 580 lukasz.lewandowski@k2bots.ai

Fabrity

Grzegorz Glica

+48 667 880 552 grzegorz.glica@fabrity.pl

K2 Digital Products

Grzegorz Sperczyński

+48 690 517 436 grzegorz.sperczynski@k2.pl

Oktawave

Piotr Kościelny

+ 48 503 369 971 piotr.koscielny@oktawave.com

Investors

Emilia Gajzler

+48 695 660 592 emilia.gajzler@k2.pl