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Is Design Thinking overhyped?

The origins of the methodology and how it became popular within the business world I learned about Design Thinking while starting my career in UX. I soon realised that I’d followed the same process throughout my career in Architecture without knowing its fancy name. So why does one design discipline name this process and everyone […]

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How To Empathize With Your Users

Empathizing with your users creates successful products. So here are some design tools and tips to help you strengthen your user empathy and enhance your UX research. This guide will help you know when to apply user empathy to your design process, what tools to use, and why it is beneficial to understand your users […]

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